Brand Systems · 04 / 09
San Francisco System
A localized service-brand toolkit uniting logo, skyline illustration, icons, vehicle imagery and a distinctive gold accent.
Project notes
A visual idea designed to remain useful as it expands.
The system uses recognizable location cues selectively, giving the brand a sense of place without turning every element into a landmark.
Reusable service icons and a focused palette make the identity efficient across web pages, vehicles and marketing material.
Need the wider picture?