Brand Systems · 05 / 09
New York Identity
A bold metropolitan website identity built for locations across New York City and the surrounding area.
Project notes
A visual idea designed to remain useful as it expands.
The original case study describes a simple structure based on a proven brand framework, strengthened with two navigation levels and attention-grabbing animation.
Condensed display type, monochrome imagery and warm accents create a graphic city tone that remains usable across desktop and mobile.
Need the wider picture?