Start with the real problem
A good-looking answer to the wrong question is still the wrong answer. I look for audience intent, business limits and the job the design needs to do.
Art Director · Senior Brand & Web Designer
Designing brands that work - and the systems behind them.
I am Roee Bibas, a multidisciplinary creative with 14+ years across brand, web, UX/UI, content and digital production. I turn ideas into clear visual systems - then help them scale with AI, SEO thinking and hands-on delivery.
Open to relocation - Baltics, Czechia, Slovakia & wider EU
14+years making ideas usable
Art direction ✦ Brand systems ✦ Web & UX/UI ✦ AI-assisted workflows ✦ SEO content strategy ✦ Creative operations ✦ Art direction ✦ Brand systems ✦ Web & UX/UI ✦ AI-assisted workflows ✦ SEO content strategy ✦ Creative operations ✦
Selected work
Five clear paths through the work.
Start with the field that matters to you. Each section opens a focused gallery, while the navigation stays within reach as you explore.
01 / Web design archive
Web Design Archive
14 selected websites spanning service brands, campaigns and responsive experiences.View project
02 / Identity & digital systems
Brand Systems
Nine identity and digital-system presentations, from visual language to responsive application.View project
03 / Product & UX/UI
Product & UX/UI
Dashboards, responsive product concepts and mobile flows organized around quick understanding.View project
04 / Campaign & print
Campaign & Print
17 selected pieces across e-commerce campaigns, information design and printed editorial work.View project
The Locksmith Network05 / AI & scalable systems
The Locksmith Network
Brand, UX, AI-assisted production and search architecture brought into one working platform.View projectHow I work
Design is only finished when people can use it.
I am comfortable moving between a blank page and the messy middle: shaping the concept, writing the brief, designing the system, reviewing implementation and fixing the details before launch.
Build for repetition
A one-off idea can be beautiful. A strong system keeps working across brands, locations, formats and teams without becoming generic.
Use AI with judgment
I use generative tools to research, explore, prototype and produce faster. Direction, editing and accountability stay human.
Experience
14+ years across design, content and digital production.
B.A. in Business Administration - Marketing & Advertising, plus a professional certificate in Visual Communication & Graphic Design.
Art Director
Triplelogic
Promoted from Web Designer in 2019. Leading hands-on creative and content delivery across hundreds of websites.
UX/UI Designer
Teleline
Responsive websites, mobile applications, interface systems, campaigns and developer handoff.
Graphic Designer
Tenengroup / MyNameNecklace
Multilingual e-commerce creative, product imagery, email, social and marketplace assets.
Graphic Designer & Webmaster
Amudey Shlomo
Catalogs, exhibitions, print production, CMS updates and digital marketing content.
Based in Israel · Open to Europe