Brand Systems · 03 / 09
San Francisco Identity
A light, golden identity built to reflect the Bay Area through warmth, space and familiar local landmarks.
Project notes
A visual idea designed to remain useful as it expands.
The Wix case study frames the concept around sunshine and the Golden State, using a thin, relaxed visual direction rather than a heavy service aesthetic.
Golden Gate, tram and neighborhood-house references appear in the logo and iconography, then carry into the responsive site.
Need the wider picture?