Brand Systems · 07 / 09
Orlando Identity
A playful Orlando concept built around magic, royal color and a medieval-inspired visual world.
Project notes
A visual idea designed to remain useful as it expands.
The Wix case study connects the city with a magic theme: castle and knight imagery, royal colors and spark details shape the icon family.
The challenge was to let the brand feel fun and distinctive while preserving a clear service structure across responsive screens.
Need the wider picture?