Brand Systems · 08 / 09
Charlotte Brand System
A castle-led identity that translates protection and local character into a flexible service icon system.
Project notes
A visual idea designed to remain useful as it expands.
The wordmark, crest and textured watercolor edges share one visual language without requiring every application to use the full composition.
Service-specific illustrations let the identity scale across residential, automotive, commercial and emergency communication.
Need the wider picture?